Benefits for you and your customers
1. What is the advantage of having Arrow in my store?
Increase your sales by creating an environment where your customers love to shop!
Arrow’s in-store radio service is based on a vast amount of international research into creating the perfect shopping environment to encourage the customer to stay longer, spend more and come back again sooner!
The advantages are obvious:
- Fantastic variety of music for your customers, your staff and you to enjoy. (Plus, with 20 channels to choose from, you can change the tune whenever you want to)
- All advertising is for products that can be purchased in your store (not someone else’s!)
- You can customise your service with your very own professional banner announcements (refer to example below)
For more information on the benefits of in-store radio, please refer to these great articles online:
http://www.progressive.co.nz/suppliers/progressive+radio.asp
http://www.arbitron.com/study_cr/rms.asp (Volume 1)
Using Arrow Day to Day
2. What do I need in my store for Arrow to operate?
In most cases, nothing more than what you already have. If you have speakers, an amplifier and a broadband connection, then you’re ready to go!
(Refer to Operating Requirements document for further information)
3. Is Arrow easy to use?
Very easy! You simply set and forget!
The Arrow Media Player comes pre-loaded with a library of music and is installed by a qualified technician - all you have to do is choose which channel you feel like listening to.
At night, turn off your stereo just like normal and, in the morning, turn it back on.
It’s that easy!
4. Tell me more about having my own in-store announcements
The ad could refer to your store, special events or sales and promotions that are unique to your store. You have the choice of supplying us with a recorded ad or we can arrange for its production (cost as per the Rate Card). And you can change these at any time.
The completed ad will be loaded into the system and ready to play in 3 business days for a small administrative fee of $95.
For example: “Thank you for shopping at the Riverlands Newsagency. We hope you have a wonderful day!” or “Don’t forget to come back next week for the start of our Back to School Sale - we’ve got special prizes for 6 lucky shoppers!”
5. Can I restrict my staff from changing the music channel?
Yes. Channel selection can be temporarily locked.
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Support
7. What do I do if the service is not working properly?
Check your On-Site Solution Guide or go to our website for further information. If the problem is not resolved please call the Arrow Customer Service Hotline.8. What level of support can I expect?
The service is comprehensively supported during standard business hours. At all other times a technical support service is available.
Payments
9. How do I pay for the service?
Payments can only be made via direct debit.
Transfer of ownership
10. What do I do if I am selling my Newsagency?
You simply follow the transfer process in clause 13 of your agreement.
